Pefumes, People and You: Fragrance Boutique
ABOUT
FRAGRANCE BOUTIQUE®
WHY
FRAGRANCE BOUTIQUE®

BACKGROUND & HISTORY

Fragrance Boutique has a long history of online perfume retail.
The Fragrance Boutique focus is on offering products of the utmost quality and value for money, as well as impeccable personal customer service.
The Fragrance Boutique unique concept originated during the late 1990’s, when a gap was identified in the “New South Africa” to bring a wide range of quality fragrances to all South Africans. The goal was to make exclusive luxury items easily available and affordable to all.

  • After careful research into South Africa’s Fragrance Industry a range of quality fragrances was introduced, based on South Africa’s most asked for branded fragrances.
  • The first retail outlet opened its doors on the 18th of February 1999, in Cape Town, Western Cape.
  • Fragrance Boutique currently has 15 stores opened and established nationwide, and a further 8 more stores planned for 2007.
  • Fragrance Boutique are represented in all the premium malls in the Western Cape, and have embarked on national expansion. The goal is to have a footprint in every corner of South Africa.